New Pop-Up Shop in the West End

West End

Continuing the success of last year’s pop up shop programme, Conservative-led Westminster City Council has come together GPE, Heart of London Business Alliance and Appear Here to launch a new pop-up venture at 12 Piccadilly Arcade.

To date, the pop-up programme has supported 38 up and coming Westminster brands since May 2021. The pop-ups have appeared in prime retail locations across our City, giving the access to retail space that it would be difficult for them to afford.

The new shop at 12 Piccadilly Arcade will see 12 brands enter the space throughout its term, between January and December 2022. Each of the twelve brands emphasise craftsmanship, and sustainability in their products. This is part of our work to ensure local entrepreneurs have the opportunities they need to succeed and create jobs.

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Tim Barnes

Tim Barnes

Councillor for the West End
Having moved to the area around Fitzrovia while a student at UCL, Tim now lives in Soho.

The West End

About the West End West End Ward covers the iconic areas of Mayfair, Soho and Fitzrovia. In Oxford Street and Regent Street, it includes some of Britain’s busiest shopping areas, and is famous as the home of the country’s Theatreland.